There are basically a big difference between offline and online MLM promotion: one-on-one approach versus one-on many approach. In offline promotions, one-on-one approach and track every driver is a very important factor. If you can track prospective advantage and successfully educate you about MLM program, you have a downline. Otherwise, you'll have to wipe the tears from your eyes and try your luck with the next prospective leader.
An ideal online promotion on the other hand, relies very little one-on-one follow-up. With the power of the Internet, you may find people who are already interested in MLM, willing to spend money on promotion and train them on your MLM program all automatically. Thus you may have many potential prospects, while trains all at once automatically, so does your opportunity to recruit downlines significantly larger.
To make an online MLM promotion successfully, it is best to first know what to avoid doing so. Here are the wrong ways most people are doing in promoting your MLM program online:
1. Promoting an online MLM in an online medium
For offline media, we mean regular magazines or newspapers usually subscribe or sold in bookstores. Some people may think that if they promote your MLM program in TIME magazine or Wall Street Journal, which instantly bring thousands of potential customers easily comply downline. Anyway, almost everybody read TIME magazine, right? True, but if I tell the truth, hardly anyone who is reading a magazine or newspaper let him that is what they are reading, frantic dash to the computer and type the URL to promote check.
Most people think "This may be fine for testing.'ll Find the site when I get to my computer" read. When they finally arrive your computer a couple of hours later, very probably have forgotten your ad.
2. Promote a MLM online on a classifieds site online
There are two reasons why this is a bad move: First, because there are now literally thousands of sites online classified ads. None of them is an important player on the field, which means you should try to post them all for maximum exposure. Second, because most sites do not charge anything to put ads on their sites, a lot of other people are also promoting there.
To get a good number of people who see your ad, you must put your MLM promotion announcement ads on sites classified at least several hundred. There are programs out there that can do this automatically, but if everyone is using specialized software to do this then your ad will be competing against tens of thousands of ads from other advertisers, and as soon as the ad appears will be pushed down other ads from other advertisers. The possibility that the right kind of lead from seeing your ad at the right time and the right mood is very thin if this approach is attempted.
3. What could all these 2 errors even worse: using long and forgettable URL
This third error can only do the 2 previous mistakes even worse. If you are very lucky and an eager lead finally reads your MLM ad and decides to visit the URL you are promoting (say it is something long and ugly as yourmlmcompany.com/cgi-bin/prospect1.cgi?sponsorid=1192349&message=1192. If you decide to join the spot after reading the promotional material, you should be commended as one of the most successful MLM distributors in the history of the industry.
However, if you do not enroll directly (which is normal), you may want to revisit your site later after some deep contemplation. Unfortunately for you, he can not remember your long URL when he returns from his contemplation. He can only remember part yourmlmcompany.com and write it on in your browser. This opens the same page you visited, but this time it will not be your upline if pointed. Sad, is not it?
After looking at the wrong ways to do a promotion online MLM, let's take a look at the correct ways to do the following:
1. Promoting an online MLM in an MLM / electronic publication related to the Internet business
An ezine is an electronic publication sent by their editors timely email to your readers. Readers of MLM / Internet business related ezines are very interested in the subject, and are very sensitive to market your MLM ads. Your ads are placed before / after or between articles, depending on the amount of money you are willing to pay.
Put your ads in one of the / Internet business related ezines MLM, and you are guaranteed many potential customers who are easier to convert into downlines if your MLM company has a good monitoring system.
2. Promoting an online MLM with pay per click search engine
This is one of the most powerful method of promoting online MLM known today. Many well known search engines such as Google now "rent" a portion of your search results page for use by advertisers pay to place their ads on. For every "click" into place, you have to pay a certain amount of money (from as little as 5 cents).
With this method of promotion, your MLM promotional ad can appear on the search results page of Google, if someone writes in MLM similar searches in the search box. Imagine the power of it. One advantage that want to join an MLM program, writing the word "MLM program" into Google, and read your ad when search results are displayed. Will it click for more information? Most likely.
3. What could correct all these two methods even more successful: the use of short and memorable URL
What URL are more likely to be remembered for first time visitors to your MLM website: yourmlmcompany.com/cgi-bin/prospect1.cgi?sponsorid=1192349&message=1192 or myownmlm.com?
You may send each perspective myownmlm.com visit to yourmlmcompany.com/cgi-bin/prospect1.cgi?sponsorid=1192349&message=1192 without even knowing the difference. This way, your prospect can remember your URL much more easily, and every time you visit a URL again, you will still be their upline who register.
This handy feature is now available as cheap as $ 8 per year in the Internet. Just search in the search engines for "cheap domain name with frame forwarding" (without the quotes) and you will find many options to choose from.
